Should I choose off-the-shelf or custom CRM (Customer Relationship Management) Software?

I am often being asked, “What does CRM stand for” and “what is a CRM system”? Really though, a more apt question would be, “should I choose off-the-shelf or custom CRM (Customer Relationship Management) Software”? I say this because CRM (also called Client Relationship Management) software has already shaped...

Continue Reading