Building a Successful Website for Your Business
What makes for a successful website?
A successful website is one that achieves your objectives.
If all you need is a catalogue website, where you put up some information about the company and some contact information, and you’re not looking to drive traffic once that’s built and properly optimized, and loading quickly, and you have your SSL certificates, etc., that’s a successful website.
If, on the other hand, your website is part of your business, part of your sales focus. If your objective is to generate organic traffic, then a successful website is one that ranks well. And by ranks well, I mean, page 1 of Google.
For organic traffic, you need to rank highly on Google.
There are so many ads on Google now. There’s so much competition that if you’re not on page 1, 2, 3, for some of your pages. If you don’t have pages ranking on page 1 or 2, then you’re in trouble. Ninety-nine percent of traffic just won’t find you.
Now, of course you can pay for ads and you can do content on digital media, you can make videos, etc., and that’s great.
But for the website, in my mind, to be described as successful, I want to see that it is ranking on page 1, page 2 of Google — for a number of pages in important topics for that website, important keywords and search terms, that it’s continuing to add pages to that, that it’s continuing to distance itself from its competitors in terms of the number of successful pages that it has, and that’s an ongoing process that you have to work with.
Once you get a head start on your competitors, you can easily stay ahead.
Once you get to that — there are some case studies on the Laneways Software and Digital website — Once you get to that point, you’re making it virtually impossible for new entrants to the market or established competitors who haven’t bothered to do this so far to catch up with you.
You’ve got a head start on them, and in digital, there’s only a certain speed that you can move at. Once you’ve reached that optimal speed, you simply stay ahead of them even if they’re maintaining, even if they’re performing well. And if they’re not, you increase that gap and you end up, you know incredibly dominant in that space.
What is an example of successful website?
A great example is if you type in apple you’ll probably get Apple computers. The website is so well optimized now that when you search for apple it doesn’t bring up pictures of apples to eat or apple juice, it says, “Well, you probably want Apple technologies,” and that’s an incredible achievement.