Our Story

Laneways.Agency is a premium Software Developer and Marketing Agency. We work primarily with companies bogged down with legacy systems. Our expertise is in understanding highly complex industries and translating that knowledge into innovative tools. Some example industries include Aged Care and Insurance, where we are building the tools needed that allow the sector to operate with vastly reduced administrative burdens.

Ultimately, we utilise digital media & technology to grow our clients’ businesses and help them meet their client’s expectations. We pride ourselves on our great work ethic, integrity and reliably, measurable end-results.

Our Principal, Jerome Rault, has been helping companies in this way for decades. He is incredibly efficient at helping companies turn problems into solutions. 

Bespoke digital software development is a unique space requiring industry knowledge (or the ability to quickly gain that knowledge) that most agencies just don’t have. Instead, most will steer a client towards the off-the-shelf solutions they know and then try to modify it to fit the client’s needs. However, it is simply not possible to modify off-the-shelf software to meet your exact needs (often not even close) so, over time, the specifications tend to change to fit the solution. This results in a lot of frustration and another incomplete solution.

The Cloud-based, design-up software Laneways.Agency provides is the better, often much more affordable solution.


Our company philosophy is to provide modern solutions that make sense to our clients (whether executives, other staff or customers). We work hard to quickly understand and accurately define the complex government regulations, auditing and financial requirements, client expectations and generally complex nature of our clients’ businesses. Next, we document and define the end goal – what your business will look like and how it will operate once the software is built. Then, we work through getting to know the daily ‘reality’ of the staff who will connect with the solutions we’re creating. This means getting to know their unique pain points and feeding this into the ultimate solution. This is key because if staff resist using a great system, it’s not really a great system is it?

Post-launch we back this up with effective marketing support. Since we often work in heavily regulated industries, our products achieve results whilst respecting that compliance comes first.


We’ve designed proven processes around providing everything complex businesses need to stay successful – ensuring that working with us is always a clear, uncomplicated and hassle-free experience. We keep our clients informed with regular, detailed reports and deliver our services with a clearly defined pricing model so they know exactly what they are paying for.

Best of all, their Account Manager is available to offer their support 7 days per week.

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