We build amazing software from the ground up so that you get exactly what you want, every time.






Our Services

We offer software & marketing support to legacy burdened industries such as Aged Care and Insurance Underwriting. Our projects range from WordPress website development that gets traffic to your door to Ruby on Rails, AWS based, database driven CRM platforms (and everything in between). We back this up with core SEO & Marketing support to help clients achieve their business objectives.



Software & Web Development

Are antiquated processes dragging your business down? We build Software & Websites that cater to the unique needs of legacy system based, process heavy businesses and their clients. The RESULT is better, faster business.

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Marketing Planning

Are you too busy and distracted to define a simple Marketing Strategy? Laneways will work with you to find out what you need, tailoring a plan for your budget.

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SEO Optimization

Unsure if SEO is for you? SEO is VITAL to your digital strategy. We'll drive qualified traffic to your business or website and maximize ROI through SEO optimisation.

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Social Marketing

Do you know that people 'check you out' before they contact you? Social Media Marketing can be very effective for certain products and services. Does it suit your business?

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Pay Per Click

Do your COMPETITORS place ads when someone searches for your business name? Are you fed up with lacklustre returns on your advertising spend? Let's get your PPC Management (Google Adwords for e.g.) under control and working for you.

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Video Production

Did you know YouTube is more popular than Facebook? Maximize the effectiveness of corporate video & vlogging to get yourself heard & increase business conversions.

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THEY SAY



ASK FOR OUR CASE STUDIES
LEGACY SYSTEM EXPERTS = PEACE OF MIND
FULL SERVICE = ONE CONTACT POINT
FREE CONSULTATION = NO RISK TO YOU


Website Design

We produce websites that are tailored to your needs. Easily accessible information, mobile friendliness, and ease of navigation are just some of our priorities. We know from experience what works and what doesn’t.

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Search Engine Optimisation

The Google ‘bot’ searches all the websites worldwide, all day long. It does this to gather information so it can provide a better search experience. Search Engine Optimisation (SEO) is the process of communicating with the bot so that it will send the right people to your website. It is an important, ongoing process.

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Complete Solution for your needs

Laneways can meet all of your media and marketing needs. We provide marketing advice, simple & affordable Adwords strategies, full digital makeovers, print media, graphic design, video production and more. Every day companies in the aged care sector trust us to deliver their marketing and media solutions. Better still, that means they only need one contact point for all the media and marketing needs companywide.

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Complete Solution


Measurable Results


Measurable Results

With modern marketing and media tools, we can track & measure almost everything. From Facebook to Adwords, or on your website. For example, we can show you who called from which advert, when and how long they spoke for. Also, you can receive real-time notification of any comments made about you online so that they can be addressed.

This sort of reporting allows you to plan your marketing budget based on measurable results.

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Why Choose Us



We specialise in innovating new solutions to old problems

You only have to deal with your local account manager

We're Australian owned and operated

Many highly reputable clients already trust us with their needs

Our Agile Methodology of development is proven and effective

We've a strong focus on business requirements and ROI

We provide aged care specific testimonials

Our web developers are experienced and certified

We build responsive websites that auto adapt to device screens


Our Process


Planning

We'll work with you to identify where you want us to help you

1

Design

We'll make sure you have a clear brand, and undertake design work as requested

2

Launch

All solutions are tested in-house, followed by final approval from you before public release

4

Maintenance

We guarantee our work, providing ongoing maintenance where appropriate

5