We offer software & marketing support to legacy burdened industries such as Aged Care and Insurance Underwriting. Our projects range from WordPress website development that gets traffic to your door to Ruby on Rails, AWS based, database driven CRM platforms (and everything in between). We back this up with core SEO & Marketing support to help clients achieve their business objectives.
Are antiquated processes dragging your business down? We build Software & Websites that cater to the unique needs of legacy system based, process heavy businesses and their clients. The RESULT is better, faster business.contact us
Are you too busy and distracted to define a simple Marketing Strategy? Laneways will work with you to find out what you need, tailoring a plan for your budget.contact us
Unsure if SEO is for you? SEO is VITAL to your digital strategy. We'll drive qualified traffic to your business or website and maximize ROI through SEO optimisation.contact us
Do you know that people 'check you out' before they contact you? Social Media Marketing can be very effective for certain products and services. Does it suit your business?contact us
Do your COMPETITORS place ads when someone searches for your business name? Are you fed up with lacklustre returns on your advertising spend? Let's get your PPC Management (Google Adwords for e.g.) under control and working for you.contact us
Did you know YouTube is more popular than Facebook? Maximize the effectiveness of corporate video & vlogging to get yourself heard & increase business conversions.contact us
Laneways produced our corporate video. The video is superb! We all watched it on the big screen this afternoon and are thrilled with the final product. Thank you very much.
Joseph Palmer & Sons - Est. 1872
Laneways took over from a previous provider who was not meeting our needs. Laneways revised our entire marketing presence, dramatically increasing referrals. From print to digital, one phone call is all it takes.
Richard Jenkings & Greg Gunn
Gold Age Australia
Laneways understood our unique place as a high-care facility. They designed and launched our website and created a digital marketing plan that generates quantifiable referrals from the right type of resident for us.
Laneways built a website to match our renovations, featuring a clean, modern design that is mobile friendly. It perfectly reflects who we are and what we are about.
Vermont Aged Care
We produce websites that are tailored to your needs. Easily accessible information, mobile friendliness, and ease of navigation are just some of our priorities. We know from experience what works and what doesn’t.
The Google ‘bot’ searches all the websites worldwide, all day long. It does this to gather information so it can provide a better search experience. Search Engine Optimisation (SEO) is the process of communicating with the bot so that it will send the right people to your website. It is an important, ongoing process.
Laneways can meet all of your media and marketing needs. We provide marketing advice, simple & affordable Adwords strategies, full digital makeovers, print media, graphic design, video production and more. Every day companies in the aged care sector trust us to deliver their marketing and media solutions. Better still, that means they only need one contact point for all the media and marketing needs companywide.
With modern marketing and media tools, we can track & measure almost everything. From Facebook to Adwords, or on your website. For example, we can show you who called from which advert, when and how long they spoke for. Also, you can receive real-time notification of any comments made about you online so that they can be addressed.
This sort of reporting allows you to plan your marketing budget based on measurable results.
We'll work with you to identify where you want us to help you
We'll make sure you have a clear brand, and undertake design work as requested
We work through the process with you according to strict timelines and clear budgets
All solutions are tested in-house, followed by final approval from you before public release
We guarantee our work, providing ongoing maintenance where appropriate