The aged care industry’s marketing experts






THEY SAY




Our Services

We offer a wide range of Aged Care specific marketing support. Our services include marketing advice, website development, social media marketing, Google Adwords campaigning, SEO, My Aged Care optimisation & more.



Web Development

We build websites that cater to the unique needs of Aged Care businesses and their clients

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Marketing Planning

Laneways will work with you to find out what you need, tailoring a plan to your budget

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SEO Optimization

Drive qualified traffic to your website and maximize ROI with SEO optimization

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Social Marketing

Social Media Marketing to the 60+ market is very effective. They have time to be online.

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Pay Per Click

PPC Management (Google Adwords for e.g.) is the foundation of any online marketing strategy

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Video Production

Maximize the effectiveness of corporate video & vlogging to get yourself heard

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TESTIMONIALS AVAILABLE
AGED CARE EXPERTS
FULL SERVICE
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DAILY COFFE


Website Design

We produce websites that are tailored to the needs of Aged Care users. Easily accessible information, mobile friendliness, and ease of navigation are just some of our priorities. We know from experience what works and what doesn’t when it comes to aged care clients and businesses.

For example, we know how to communicate RAD/DAP and Daily Fee information in a non-confusing way.

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Search Engine Optimisation

The Google ‘bot’ searches all the websites worldwide, all day long. It does this to gather information so it can provide a better search experience. Search Engine Optimisation (SEO) is the process of communicating with the bot so that it will send the right people to your website. It is an important, ongoing process.

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Complete Solution for your needs

Laneways can meet all of your media and marketing needs. We provide marketing advice, simple & affordable Adwords strategies, full digital makeovers, print media, graphic design, video production and more. Every day companies in the aged care sector trust us to deliver their marketing and media solutions. Better still, that means they only need one contact point for all the media and marketing needs companywide.

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Complete Solution


Measurable Results


Measurable Results

With modern marketing and media tools, we can track & measure almost everything. From Facebook to Adwords, or on your website. For example, we can show you who called from which advert, when and how long they spoke for. Also, you can receive real-time notification of any comments made about you online so that they can be addressed.

This sort of reporting allows you to plan your marketing budget based on measurable results.

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Why Choose Us



We specialise in the aged care & allied industries

We're Australian owned and operated

Many aged care clients already trust us with all their marketing

Our Agile Methodology of development is proven and effective

Strong focus on business requirements and ROI

We provide aged care specific testimonials

Our web developers are experienced and certified

We build responsive websites that auto adapt to device screens


Our Process


Planning

We'll work with you to identify where you want us to help you

1

Design

We'll make sure you have a clear brand, and undertake design work as requested

2

Launch

All solutions are tested in-house, followed by final approval from you before public release

4

Maintenance

We guarantee our work, providing ongoing maintenance where appropriate

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